Insights & reports

Provocations on the woman 40+.

Signature reads that turn Helena’s real-time signals into a forward view of culture, brand and growth — written for CMOs and brand strategists.

Iris Coldibelli Iris Coldibelli

From Burnout to Rebirth: How I Regenerated My Heart and Found My True Purpose

After 20 years in corporate and advertising, in 2019, my heart collapsed. I found myself at the lowest point of my life—depressed, sad, and with no hope for the future. It was the year before the pandemic, but I already felt crushed, drained of life.

As an Aries, known for resilience and fire, I had never imagined myself lying in bed, contemplating ending it all. Even having two kids and being the breadwinner of my family didn’t give me the will to stand up and keep going.

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Regenerative Tools Iris Coldibelli Regenerative Tools Iris Coldibelli

The 10-Second Energy Reset That Will Change Your Workday

Most days, we feel burned out and drained of energy. What we often don’t realize is that this exhaustion may not be entirely our own. We are all sensitive to the energies around us—whether from colleagues, clients, or even virtual meetings. Even without physical presence, vibrational frequencies impact us, often leaving us feeling off-balance, overwhelmed, or stuck in a cycle of emotional fatigue.

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Trends & Insights, Thought Leadership Iris Coldibelli Trends & Insights, Thought Leadership Iris Coldibelli

SXSW 2025: From trends to seeds. Why Regeneration will grow?

SXSW 2025 made one thing clear: sustainability is too slow. We’re already behind—regeneration is the only way forward. Brands are shifting from "less harm" to actively restoring ecosystems, economies, and communities. From regenerative materials to AI-driven climate solutions, the future belongs to those who give back more than they take.

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