About Netra CRB

Conscious Regenerative Brands

At Netra CRB, we are reshaping how the world perceives value: in women, in culture, and in what it means to truly evolve.

Rooted in the Sanskrit word Netra, meaning guide or vision, we exist to bring clarity, foresight, and regenerative intelligence to brands shaping the future.

We are a regenerative strategy studio and cultural foresight consultancy, transforming invisibility into influence. By decoding cultural blind spots and designing for behavior change, we help visionary founders, brands, and institutions unlock long-term impact and systemic relevance.

Our lens begins with one of today’s most overlooked sources of power: women 40+. By reclaiming their visibility, we regenerate value across business, identity, and culture: activating new codes for leadership, innovation, and influence.

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Iris Coldibelli

Founder & Chief Strategy Officer

Iris Coldibelli is the founder of Netra CRB and the creator of the Prime Maturity Economy™ a strategic framework redefining women 40+ as one of the most undervalued growth opportunities in the global market.

With over 20 years of experience across Ogilvy, McCann, and global brands, she has led strategies at the intersection of culture, behavior, and business — helping organizations unlock new sources of relevance and growth.

Her work combines Prime Maturity insights, Helena AI™ intelligence, and the IRIS™ methodology to translate cultural signals into strategic direction, innovation, and measurable impact.

Born in Brazil and based in New York, Iris brings a global perspective shaped by cross-cultural experience and systems thinking helping brands see what others miss and act with clarity in moments of change.

“Growth begins when we see what others overlook.
When we align insight with action, we don’t just respond to change — we lead it.””
— Iris Coldibelli

How We Unlock Prime Maturity

At Netra, we help brands identify, understand, and act on one of the most undervalued opportunities in the global market: women 40+.

Powered by Helena AI™, we translate real-time behavioral signals into clear strategic direction helping you see what others miss, act with confidence, and build relevance that drives long-term growth.

Our Approach: The IRIS™ Framework
All our work is grounded in:
IRIS™ - Insight → Reframe → Intervene → Sustain

A system designed to turn cultural signals into strategic action and long-term growth.

Who We Work With:

  • Brands in health, finance, tech, beauty, and lifestyle seeking growth in women 40+

  • Organizations navigating demographic and cultural shifts

  • Leaders looking to unlock new sources of relevance and revenue

Unlock Your Prime Maturity Opportunity

If you’re ready to identify where your brand is missing growth and how to capture it we should talk.

→ Run a Prime Maturity Diagnostic™
→ Book a Discovery Session

  • Reframe how your organization sees growth and where it’s being missed.

  • Identify your brand’s gap and unlock new sources of growth in women 40+.

  • Design growth strategies rooted in the behaviors, needs, and decision patterns of women 40+

  • Real-time signals and analysis to identify emerging opportunities and unmet needs

  • Translate insights into new products, services, and brand opportunities

  • Build relevance through messaging, storytelling, and customer experience

  • Turn insight into action across brand, product, and experience.