Insights & reports

Provocations on the woman 40+.

Signature reads that turn Helena’s real-time signals into a forward view of culture, brand and growth — written for CMOs and brand strategists.

Trends & Insights, Thought Leadership Iris Coldibelli Trends & Insights, Thought Leadership Iris Coldibelli

SXSW 2025: From trends to seeds. Why Regeneration will grow?

SXSW 2025 made one thing clear: sustainability is too slow. We’re already behind—regeneration is the only way forward. Brands are shifting from "less harm" to actively restoring ecosystems, economies, and communities. From regenerative materials to AI-driven climate solutions, the future belongs to those who give back more than they take.

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Trends & Insights Guest User Trends & Insights Guest User

The Era of Regenerative Leadership is Here

We’ve been through some of the most challenging times in recent history. Layoffs, the Great Resignation, record-high rates of burnout and depression, a global pandemic, and political polarization have turned the corporate world into a battlefield—one that’s taking a toll on leaders and employees alike. Let’s face it: no one is truly thriving in this environment.

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Trends & Insights Guest User Trends & Insights Guest User

From Colonial Gold to Regenerative Glamour: Redefining Brazil's Jewelry Industry

Transforming Brazil’s jewelry industry from colonial exploitation to a beacon of sustainable luxury, this insightful article uncovers how leading brands like Vivara, HStern, and Brumani are redefining the meaning of wealth and elegance. Learn how sustainability and regeneration are driving innovation, preserving ecosystems, and honoring cultural heritage while meeting modern consumer demands.

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