Insights & reports
Provocations on the woman 40+.
Signature reads that turn Helena’s real-time signals into a forward view of culture, brand and growth — written for CMOs and brand strategists.
Dating Apps: The Fast Food of Relationships?
Dating apps promise quick matches, like fast food promises quick meals. But just as fast food rarely nourishes, swiping often leads to fleeting connections. Is it time to rethink our approach to finding meaningful relationships? Dive into our latest piece on instant gratification in the digital dating world.
Conscious Regenerative Brands: A sustainable future for businesses.
In an era where consumers are more informed, connected, and ethically conscious than ever, the call for brands to step up and align with these evolving values has never been louder.
The signal, first
Get Helena’s read on the woman 40+ in your inbox.
New provocations, reports and signals — for CMOs and brand strategists.