Designing for the New Majority

A colorful horizontal bar chart showing different electric vehicle models and their estimated driving ranges in miles, including Tesla Model S, Model 3, Nissan Leaf, Chevrolet Bolt, BMW i3, Hyundai Kona, Kia Soul, and Honda Clarity.

Each project redefines what visibility, value, and influence look like for the new majority, the cultures they shape. Explore how regenerative strategy reframes identity, aging, behavior and influence across sectors: from wellness to finance.