Traditional sales tactics no longer work—consumers crave authenticity, not pressure. Regenerative brands don’t sell; they attract by creating value, fostering trust, and building communities. This article explores how brands can shift from chasing customers to drawing them in through purpose-driven storytelling and meaningful engagement. The future of business is connection over conversion.

Fernanda Torres’ Best Actress nomination is more than a win for Brazil—it’s a moment that reflects Hollywood’s "Regeneration Generation." After decades of underrepresentation, the Oscars are beginning to show their true colors, celebrating diverse talent from around the globe. Torres’ recognition not only honors Brazil’s cinematic brilliance but also signals Hollywood’s potential to become a more inclusive and equitable space for all voices.

For women navigating career transitions, the challenges can be daunting. Michelle Ferguson, Chief Operating & Financial Officer, DEI Advocate, and long-time leader of a career transition group, has seen the struggles and successes of countless women in transition. Alongside Iris Coldibelli, founder of Netra CRB, their insights shed light on why a robust brand strategy is critical to thriving in today’s job market.