Insights & reports
Provocations on the woman 40+.
Signature reads that turn Helena’s real-time signals into a forward view of culture, brand and growth — written for CMOs and brand strategists.
Anxiety vs. Intuition: A Daily Battle for Entrepreneurs and Female Leaders
For entrepreneurs and female leaders, the daily balancing act between anxiety and intuition can feel like a relentless tug-of-war. Anxiety amplifies the noise in our minds, creating cognitive overload, self-doubt, and worst-case scenario thinking. Conversely, intuition thrives in stillness and clarity, offering guidance through subtle cues and deep-seated knowing. Yet, anxiety often drowns intuition, leaving leaders second-guessing themselves.
The signal, first
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New provocations, reports and signals — for CMOs and brand strategists.

